Most conversion rate experts have some sort of background as online marketers, but few have the all-around experience that we do. Our founder, Benji, has excelled in all areas of the Internet-based sales process from site design and coding, to marketing and follow up funnels. Even during the early days of his web design business, Benji focused on bringing a high return on investment for his clients. He was never satisfied with building a merely pretty site, it had to perform well and meet his high standards of conversion.
Benji took all his years of work in the online world and developed unique techniques for creating successful online businesses. He didn’t know it at the time, but he had figured out conversion rate optimization long before the word became popular. Then he taught that methodology to a tight-knit team of experts.
The ConversionCore methodology does not rely on simple application of best practices or blind guesswork to see which size button or background color converts best. We complete a thorough analysis of your website and make sound recommendations for improvements based on years of testing data and past results.
SEO, pay-per-click and social media traffic strategies only go so far when building your business. All the traffic in the world won’t do you much good if visitors aren’t buying. You’re just leaving money on the table. It makes more sense to work on improving conversions first and then turn on the traffic flow.
We’re also in the unique position to help you implement the recommended changes. Our sister companies ClickCore and AutomationCore are standing by with graphic designers, copywriters, software coders, and Infusionsoft automation experts to take care of the technical side of things. So whether you have in-house web development staff or not, you’re covered.
You want long-term sustainable growth for your business, but sometimes what seems like a conversion win in the short run turns out to be a loser later on. Every tweak you make to a page can have long reaching effects on other pages and your ultimate bottom line conversion rate. It’s important to understand how conversion plays a role in your entire operation, not just one page. That’s why scientific split testing is at the heart of all our recommendations. Using software like Kissmetrics and Google Website Optimizer, you won’t just “think” your business is doing better, you’ll know it.
We’ve made millions of dollars for our clients over the years. In the end, conversion rate optimization doesn’t cost you money; it makes you money. Give us a call and find out how we can help your business grow.