Conversion Category

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Why Web 2.0 Is Often Web Fail.0 and How to Avoid It

Sometimes you can have too much of a good thing. Take Web 2.0 design, for example. Yes, certain elements like rounded corners and 3-D effects can be great, but it seems lately people are overdoing it. Whenever we see a website that is obviously overdoing Web 2.0, we call it Web Fail.0, because that’s what badly done Web 2.0 elements do in testing – they fail to convert.

Why do they fail to convert? It’s mainly because they’re trying too hard...

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Two Profitable Conversion Advantages to Using the “Double Funnel” Technique

Marketing people are always talking about building funnels. But what, exactly, does that mean? A funnel is just a tool for sorting and directing something. In the kitchen, a funnel collects an unruly ingredient like flour or milk in the wide end and then neatly directs it into a smaller container. On a website, a funnel takes in lots of random traffic at the wide end (the landing page) and neatly directs them to the conversion point (the sales page.) ...

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What is Conversion Rate Optimization, Anyway?

Conversion rate optimization is at the heart of what we do at ConversionCore. But conversion isn’t a word you hear everyday in the mainstream business world. So I thought I would take a moment to explain exactly what conversion is and why it’s so important to your business.

What is conversion

Conversion is simply the act of moving from one state of being to another. You can have a conversion when you move from wife to mother or student to worker or...

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